Houston Links Magazine

DISTRIBUTION NETWORK
We print 20,000 copies of Houston Links each month, with an online version also available for download and printing on local computers. Our goal is to get each of our 20,000 print copies of Houston Links magazine into the hands of the golfers who need and want it most as quickly as possible. This means our content and your advertising has more time to work for you, instead of sitting in a magazine rack all month waiting for someone to pick it up. Toward that goal, we have established the following distribution network for 2005 to ensure our advertisers of a timely and high-quality demographic reach. By 2006, we intend to increase monthly circulation to at least 25,000.

Direct Mail 7,000
Houston Links has developed a proprietary database of 5,000 names and addresses of the most prominent and most frequent golfers in the Greater Houston golf community. These include top men, women and senior amateur players, members of active golf associations, business leaders who play golf, as well as organizers of charity and corporate golf outings. In most of these households, more than one person plays golf; often, the entire family. Within the first six months of publication, Houston Links is committed to increasing the direct mail portion of our distribution to 10,000, or half of our print circulation.

Golf Facility / Retail Locations 10,000
To introduce the magazine to golfers of all skill levels, we will distribute Houston Links for free at more than 200 retail locations around the Greater Houston area. These include public and private golf courses, practice facilities and golf retail outlets, as well as major hotels.

Charity Events 3,000
To extend our distribution to golfers and business executives who are so active in our community they often don't get to play as frequently as they would like, we will donate 3,000 copies of the magazine each month to charity golf tournaments to be given to each player in their tournament goody bags.

Online Version 1,000
At no additional cost to advertisers, we will actively promote our interactive online version to increase our distribution well beyond our print circulation. The online version will be the exact same as our print version, but can be downloaded to a user's local printer or e-mailed to friends and co-workers. The online version will including streaming audio/video to go with some of the stories in the magazine -- such as videos to help readers visualize the concepts detailed in a golf lesson they just read. More importantly for advertisers, the online version will enable a user to click on an ad to jump directly to an advertiser's website.

Weekly E-Mail Newsletter 1,000
Since it is often hard to cover news in a monthly publication, we have developed a free weekly e-mail newsletter that includes current news and event results that would otherwise be stale by the next edition of the magazine. We have a database of 1,000 e-mail addresses of core golfers to alert them as soon as the latest edition is available. This newsletter will include the latest golf news and tournament results in the Houston area and will direct readers to the online version or to their nearest golf course or retail outlet to pick up their new copy. With each edition, we expect more and more readers to opt-in
for this service so that our e-mail network eventually grows to more than 5,000 golfers. Advertisers can use our e-mail network at no charge to advertise special offers/coupons that come up during the month. This can help extend your market reach beyond your own e-mail network.

MONTHLY EDITORIAL LINEUP
While some magazines promote their "Instruction Issue" or their "Equipment Issue" once a year, every edition of Houston Links includes stories on the following topics.

HOUSTON FEATURES/PROFILES
Profiles of Houston golfers and business executives who discuss the important role golf has played in their lives and their success.

HOUSTON GOLF HISTORY
Houston has a rich golf history, and each month we will profile an important event or personality in Houston's history.

NEWS/EVENT COVERAGE
Previews, recaps and photos of the top local events during the month

GOLF BUSINESS
Coverage of trends / developments in all aspects of the golf business

COURSE MAINTENANCE
Members of the GCSAA address golf course maintenance issues

GOLF COURSE ARCHITECTURE
Profiles of the architects who have designed Houston's courses

EQUIPMENT
News and reviews of the latest equipment

COURSE REVIEWS
One local course - reviewed by a team of 4 players of varied levels
One getaway course - reviewed by a team of 4 players of varied levels

INSTRUCTION
Mental Instruction
Swing Instruction
Playing Lessons
Physical Training
Personal Success Coaching

RULES OF THE GAME
Local pros explain a different rule each month in laymen's terms.

SENIOR GOLF
Profiles of senior golfers in Houston, senior calendar, event results

WOMEN’S GOLF
Profiles of women golfers in Houston, women's calendar, event results

JUNIOR GOLF
Profiles of junior golfers in Houston, junior calendar, event results

SCORES/SCHEDULES/STATS
Complete schedule and results of local amateur events, charity events, as well as collegiate events including former Houstonians.

GOLF DEMOGRAPHICS
Houston Links specifically targets what the National Golf Foundation refers to as "core" golfers. While the 12.7 million core golfers in the U.S. comprise only 47 percent of the total number of adult golfers, core golfers account for 91 percent of all rounds played and 87 percent of all golf-related spending.

All golfers spend more than $24 billion a year on green fees, club dues and equipment/apparel. Core golfers account for more than $20 billion of that spending for an annual average of $1,574 per golfer.

There are 10.2 million male core golfers, and 2.5 million core females.

Approximately 15 percent of all golfers are permanent residents of a golf course community.

The average golfer is a married male.

He is 39 years old, with an average income of over $66,000.

80 percent of all golfers own at least one home, while 20% own two or more. 21 percent plan buy property located on or near a golf course

The average golfer owns or leases 2.5 automobiles.

95 percent of golfers took some action as a result of reading a golf publication (e.g. cut out an ad, made a purchase, called an 800-number, etc.)

Golfers have an average total value of investments of $663,000

58 percent use a Professional Financial Advisor for investment and financial planning

56 percent received their golf vacation information from a magazine

Average vacation days taken per trip in past year was 6.4

Average cost of principal vacation is $2,800

Rented a car an average of 7.5 times in the past year

Took an average of 5.5 airline trips in the past year

60 percent have booked travel arrangements on the Internet

Took an average of 5 vacation trips last 12 Months, spending an average of 27 nights in a hotel and spending $2,555 per golf vacation.

72 percent made home repairs or improvements in the past year

100 percent use the Internet; accessed the Internet an average of 160 times per month; 53% purchased products on the Internet in the past 30 days

77% consumed beer; 64 percent consume bottled water; 60% consume wine; 39% consume vodka